Vevo Hires Andy Parfitt as Interim Head of Content

Vevo's new iOS interface.

Former BBC Radio 1 controller Andy Parfitt has been hired by Vevo to be the video portal’s interim head of content and programming. In an internal email obtained by Billboard, Vevo CEO Erik Huggers said Parfitt "will help us further elevate our ability to produce and distribute great content that makes Vevo an even more attractive platform for artists, labels, brands and of course our audience."

Himself a former executive at BBC, Huggers described Parfitt’s area of focus -- content development -- as the "lifeblood of Vevo" and a "top priority" for the company. "The addition of Andy will add more velocity to out efforts to further differentiate in these areas for the future,” he said.

Vevo's New CEO Erik Huggers on the Future of Web Video: 'There Is So Much More We Can Do With It'

Parfitt stepped down as head of Radio 1 in 2011 after 30-plus years at the BBC and was replaced by Ben Cooper. Huggers said he "played a critical role in bringing BBC Radio into the digital world." Since leaving the corporation he has been an executive director of talent at Saatchi & Saatchi and chairman of the National Foundation for Youth Music.

News of the internal email, originally reported by The Guardian, comes a little over a month after Vevo hired former Qualcomm exec Jon Carvill as its new head of PR and corporate communications.

Co-owned by Universal Music Group, Sony Music, Abu Dhabi Media and Google, Vevo has reportedly been in talks to end Warner Music Group’s status as the only major label not represented on the site.

Meanwhile, Parfitt and Huggers’ former employer announced on Thursday that it plans to cut costs by 20 percent over the next five years.