Luke Bryan performs onstage during day 3 of 2014 Stagecoach

Luke Bryan performs onstage during day 3 of 2014 Stagecoach: California's Country Music Festival at the Empire Polo Club on April 27, 2014 in Indio, California.

Christopher Polk/Getty Images for Stagecoach

Goldenvoice, producers of the Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival, has promoted longtime Goldenvoice staffer Stacy Vee to talent buyer, where she will oversee all booking and talent buying for both Stagecoach Country Music Festival in Indio, Calif., and Big Barrel Country Music Festival in Dover, Del. 

Stagecoach Lineup Announced // Firefly Producers Announce New Country Fest

Launched in 2007, Stagecoach has developed into arguably the most important country music play West of the Mississippi River. Big Barrel, produced in conjunction with Firefly producers Red Frog Events, will debut June 26-28.

Since Stagecoach debuted, Vee has become well known to country music industry players, frequently joining Goldenvoice President/CEO Paul Tollett, founder of Coachella and Stagecoach, on visits to Nashville to meet with agents, managers and labels. "It is exciting to see this happen for Stacy," says Tollett in a statement. "Her appreciation for all the different types of country music, combined with the relationships she's established in Nashville, made this role a natural fit for her."

Vee will continue to support Tollett on day-to-day activities related to booking all other festival talent buying opportunities and managing the experience of agents, managers and musicians that do business with Goldenvoice.