Peermusic is further solidifying its Latin music operation with two key promotions on both coasts. Effective immediately, Yvonne Drazan will serve as vp, Latin Division, West Coast and Julio Bagué will serve as vp, Latin Division, for the East Coast and Puerto Rico. Both will continue to report to Kathy Spanberger, peermusic president and COO.
“Yvonne and Julio are a formidable team,” said Spanberger in a statement. “They have built an enviable and strong reputation as both creative and business leaders, and it is a joy and privilege to work with them.” Peermusic is well-known for a broad and venerable catalog of Latin music that includes some of the most iconic compositions in the Latin songbook. They include works by Mexican composer Agustín Lara and Dámaso Perez Prado, both acts that Peer founder Ralph S. Peer signed in the late 1920s when he very early on traveled to Mexico and realized the potential of Latin music.
But in the past several years, Bagué and Drazan have aggressively sought to build up the roster with more contemporary writers, including Prince Royce, pop star Chayanne, Mexican diva Gloria Trevi, singer/songwriter Alejandro Jaén and Colombian fusion group ChocQuibTown among many others.
Peer has also opened offices in all major Latin American markets, including Venezuela, and launched a production company, Peer-Southern Productions (PSP), that has produced material by the likes of Carolina La O, Christopher Von Uckermann and Chocquibtown. Bagué is currently producing flutist Nestor Torres’ next album under the PSP umbrella.
Drazan joined peermusic in 2003 as a creative manager and was most recently Latin creative director/West Coast and Mexico. Prior to peermusic, she held multiple jobs in all facets of the industry, including label manager for Gustavo Santaolalla’s imprint Surco/Unviersal, whose releases included Juanes’ Un Día Normal and Bajo Fondo Tango Club. Prior to Surco, she was national manager of media relations at Rhino Records.
Drazan’s new duties will include the promotion of peer’s Latin repertoire to the US-based Hispanic advertising community.
Bagué, a producer and arranger who previously worked with Ventura Music, was most recently peer’s executive director for Miami and Puerto Rico. Bagué has five Latin Grammy nominations including one for the first ever recording of Rafael Hernandez’s opera Cofresí.