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Mack Newberry, a veteran publicist who represented numerous music and TV stars and helped manage PR efforts for the Grammys, has died in St. Augustine, Florida. He was 89.

Newberry spent over a decade at PR firm Solters Roskin Friedman, Los Angeles, where he handled publicity for such clients as Dolly Parton, Carol Burnett, Donny and Marie Osmond, Steve Lawrence and Eydie Gorme, John Denver and Rita Moreno, among others.

Newberry worked as a unit publicist on a variety of films, including My Girl and Straight Talk, and such TV series as Steven Spielberg's seaQuest. He was part of a small team that handled publicity for the Grammy Awards, and he also organized the premiere event for Jim Henson's TV movie The Muppets Go Hollywood.

Before working in Hollywood, Newberry ran a PR film in Houston, TX, where he represented the Houston Astrodome and organized publicity for the 1973 Bobby Riggs-Billie Jean King tennis showdown.

Survivors include two daughters, Pattison Brennan and Juli Newman, and three grandchildren, Christopher, Schafer and Ellie Newman.

  • This article originally appeared on THR.com.

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