Marni Halpern has been appointed vice president, pop promotion for RED Associated Labels (RAL), by evp/gm Tom Carrabba.
In this new capacity, Halpern will work pop promotion in North America for RAL, which provides a variety of label services to select Sony Music venture partners, based out of the New York offices and reporting to Carrabba.
Says Carrabba: “RED Associated Labels will benefit greatly from Marni’s wealth of experience in the promotion arena. She is a consummate executive and well-known by her peers in the industry. We are fortunate to have her join our growing RAL family and I know she will be instrumental in establishing our nascent roster of artists.”
Adds Halpern: “I am so thrilled to be part of help building an incredible new label within Sony Music Entertainment, RED Associated Labels. I want to thank Tom Carrabba and Bob Morelli for believing in me, and giving me this amazing opportunity to be part of the team. I am also excited to work with Bob Weil, who I know is going to be a great partner. Third time is a charm for me over here at Sony Music, and I look forward on helping them break more artists within RAL.”
Twenty-year veteran Halpern honed her skills early on at Roadrunner Records, working at college radio promotion. She followed with turns at Motown Records and Epic Records as a northeast regional before spending five years as vp pop promotion for Atlantic/Lava Records. Most recently, she returned to Epic Records for a seven-year stint as vp of pop promotion.
RAL is the newly created division of RED Distribution, providing a variety of label services, including new release set-up and planning, as well as radio promotion and marketing, to select Sony Music venture partners.
Among the Sony Music ventures working with RAL are Salaam Remi’s Louder Than Life, and Dr. Luke’s Kemosabe Records. The first RAL release was the debut album from ReMiFa Music/Louder Than Life recording artist Mack Wilds, New York: A Love Story.
This story first appeared on THR.com