Believe Digital Studios have signed Queen, Monty Python, Arab recording artist Nancy Ajram, and independent record labels Demon Music Group and Toolroom Records for a global video distribution and channel management deal.
The U.K.-based digital distributor and independent services provider also announced updates to its client content management system, Believe Backstage, including the ability to generate packshot videos (a still or moving image of a product, usually used in advertising) from catalog tracks. Both developments will contribute to the company's plan to further develop its YouTube channels and digital rights administration technology.
“As with our audio distribution, Believe wants to work with the biggest and best clients for both music and non-music content via our video teams," said Lee Morrison, general manager UK/U.S. and SVP rights management at Believe Digital, in a statement. "We have invested a lot in staff and technology to make us one of the leading players in the market."
Added Paul Tucker, digital sales manager at Demon Music Group, “As a business we’ve been looking extensively for the right partnership to align with our overall strategy and vision for YouTube. Not just in terms of the resources required to keep on top of the day-to-day channel management, but also to help us from a creative perspective in building exciting tailor-made campaigns with our artists."
Believe Digital represents over 3,500 channels on YouTube, generates over 1.5 billion page views per month, and has a private MCN of around 200 thematic channels. The company, which includes in its client roster Public Service Broadcasting, labels such as Future Classic, Hospital Records, and Black Butter Records, and artists like Bastille and James Vincent McMorrow, claims to be the biggest independent partner for YouTube in the world.
This story was first reported in Complete Music Update.