Samantha Sichel leads Digital Sales Development for Live Nation Entertainment. Her playlist for Billboard mostly includes songs and bands she fell in love with at SXSW, with some new Spring releases that she just couldn't omit also thrown in the mix.
Samantha has been working in the music industry for over a decade, and recently switched roles at Live Nation to focus on digital development. According to Samantha, while the majority of music consumption and ticket purchasing is already occurring in the digital space, she is excited to see and help influence the next generation of developments in mobile and online.
Samantha makes playlists based on her moods each season, and is proud of this Spring 2014 addition of largely upbeat favorites. She had to include a song representative of one of her favorite SXSW moments, when she and her coworkers, who had all been on their feet all day, every day, for days at the Mophie Hangar, started a dance party to Cherub's "Doses and Mimosas," which she believes will be a summer anthem of 2014. Also, while down in Austin, she became enamored with Kelis' new album "Food," some of which you'll find below.