The cable veteran left the company last year after her portfolio of female-focused channels was absorbed by Bonnie Hammer.

Former NBCUniversal executive Lauren Zalaznick has joined Shazam's board of directors.

Zalaznick spent 12 years at NBCUniversal, most recently as executive vice president, but she left the company last year after her portfolio of female-focused channels was absorbed by Bonnie Hammer.

Shazam said Zalaznick's experience in television and film will add expertise and strength to the music-identification service.

"Lauren has devoted her career in media to transforming the cultural landscape. From her start as an independent feature film producer to her most recent role as executive vice president, NBCUniversal, Lauren’s expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company,” Shazam executive chairman Andrew Fisher said in a statement.

Related

Zalaznick said, "Shazam is uniquely positioned to build on its leadership role in music, further enabling its 90-plus-million active consumers to deeply engage with television content and brand offerings in dynamic ways. This is a unique opportunity to deploy data and technology in the content space that will enhance Shazam’s consumer experience and deliver value to its customers.”

Zalaznick was a top cable operator at NBCU, overseeing networks including Bravo, Oxygen and the now-defunct Style until her channels were absorbed last year by fellow exec Hammer and Zalaznick was charged with accelerating growth for the company by identifying and executing strategic business opportunities.

NBCU CEO Steve Burke announced Zalaznick would be leaving the company in September, with new hire Cesar Conde absorbing many of her responsibilities.

Zalaznick had been quietly advising or investing in a handful of startups prior to her NBCU departure.

Shazam is the world's leading media engagement company, using an app to help people identify the music they're hearing or even connect to additional info and offers in ads.

Over the last three years the company expanded its service to include television programming and advertising, with Shazam-enabled advertising in North America, Europe, Australia and Latin America. The company plans to further expand this service over the coming year and says Zalaznick's strategic knowledge and deep operating expertise will be a major asset in this effort.