Robert Sillerman announced that his SFX Entertainment has extended its reach even further into the world of EDM with the acquisition of digital and creative agencies the Meta Agency and Learned Evolution and artist management firm TMWRK.
Both the Meta Agency and Learned Evolution will add to the creative aspect of SFX's in-house marketing arm, FX-1. The Meta Agency manages players in the field of experiential, visual, and interactive design who work with brand enhancement and permanent installations for clients including Twitter, Ultra Music Festival, and Drake; Learned Evolution is more specifically focused on exactly that -- brand evolution -- with ties to Ticketfly, Vimeo, and Outside Lands, among others.
"FX-1 represents our vision to bring a full-service solution to our creative partners and our fans," Sillerman said in a press release. "By bringing together these talented people and their capabilities, SFX can now help artists, producers, labels and companies connect in the most authentic and helpful way. TMWRK adds career development expertise for those desiring that assistance. The Meta Agency and Learned Evolution give us an extraordinary level of creative design talent to support any development effort imaginable."
Previous FX-1 acquisitions include FameHouse, an entertainment- and music-focused digital marketing agency; Arc90, a product design and development firm; Tunezy, a digital platform (and the winner of 2012's Billboard FutureSound Innovators Showcase) that allows artists to monetize fan experiences; and two ticketing companies, PayLogic and Flavorus.
As for the artists TMWRK represents, including EDM heavy-hitters like Claude VonStroke, Diplo, A-Trak, Flosstradamus, Dillon Francis, and producer Ariel Reichstad, company CEO Andrew McInnes waved away concerns that SFX would have a monopoly on where they'd be allowed to perform. "Kevin [Kusatsu] and I put our artists first," he firmly stated in the press release. "Our focus will continue to be on the music they make and provide an environment for their careers to grow in whichever creative path they choose to endeavor into. With this partnership and the universal commitment of everyone at SFX to maintain our artist-first commitment, this is a major opportunity for TMWRK and our artists."
This news comes a little over a week after SFX's shares fell following a profane earnings call with Sillerman, who was accused by analysts of making unwise business deals.