The 10th Annual Billboard Touring Conference will feature a “state-of-the-sector” discussion of one of the most important artist development platforms to emerge in North America since the conference began in 2004 -- festivals.
Ticketfly founder Andrew Dreskin will moderate Building the Perfect Beast: Keys to a Festival That Lasts, an important session given that North American live music fans have enthusiastically followed their European brethren in embracing the festival experience over the past decade. More festivals have launched on the continent in the past three years than in the previous 30, but some festivals aren’t making it, and some established events struggle to stay fresh as they mature.
Some of the most innovative and entrepreneurial game changers in the space, representing events from a broad range of genres, markets and sizes, will discuss the key elements of building, booking and branding a credible and profitable festival on the panel, set for Nov. 13, the opening day of the conference. On the agenda are operational, budgeting and sponsorship strategies; brand extensions, and a digital presence that creates year-round engagement with fans. While most in the festival space do not believe the festival market is saturated, festivals are still figuring out their role in the live music ecosystem, and only the best-conceived events will survive.
On the panel are Ashley Capps, president, AC Entertainment (Bonnaroo, Forecastle);Dave Frey, partner in Charlottesville, Va.’s Lockn’ Festival; Adam Lynn, Managing Partner, Prime Social Group (Breakaway); Charlie Jones, partner, C3 Presents (Lollapalooza, ACL); Jordan Wolowitz, partner, Founders Entertainment (Governors Ball); and Greg Bostrom, director, Firefly.
“I can promise you one thing, with the caliber of talent on this panel, it will surely be the most epic panel in the history of music conferences,” vows Dreskin, himself a festival producer who counts many festivals among his Ticketfly clients. “In fact, the list of speakers on this panel looks like a list of headliners from one of their festivals, and I hope the panelists come thirsty and ready to drink. I will say that 10:45am is certainly not too early for Bloody Mary shots.”