Arthur Fogel on 'Who The F**k Is Arthur Fogel' Screening at Canadian Music Week (Q&A)

In the documentary "Who The F**k Is Arthur Fogel," directed by Fogel's lifelong friend Ron Chapman, U2 frontman Bono calls him “clearly the most important person in the live music in the world.” Other praise follows by music business colleages, including Michael Rapino, Guy Oseary, Elliot Roberts, Paul McGuinness, Troy Carter and Billboard’s own Ray Waddell among many others; as well as various artists from Sting to Madonna to Rush’s Geddy Lee. The film chronicles Fogel’s rise in the concert business from night manager at Toronto club The Edge in the late-70s to joining Concert Productions International (CPI) as Norman Perry’s executive assistant and learning from him, Michael Cohl and and Donald K. Tarlton, who says “the reality is the student passed the teacher.” Fogel is currently the Chairman of Global Music and the CEO of Global Touring for Live Nation

"Who The F**k Is Arthur Fogel" pinpoints the turning point in his career — and the global touring business — when he did the Rolling Stones Steels Wheels tour, but primarily focuses on his relationship with U2 (360 tour), in addition to Madonna (The Sticky & Sweet Tour) and The Police (reunion tour), and touches on ill-fated tours by Guns N’ Roses and the Diana Ross/Supremes. Billboard spoke to Fogel who was in LA before he was due in Toronto for the film premiere on Friday, March 22, as part of Canadian Music Week and to take part in a keynote interview.