Alternative Distribution Alliance (ADA), Warner Music Group's indie music distributor, has announced a partnership with Brooklyn record labels Partisan and Knitting Factory, with ADA contributing its physical and distribution services to releases from each label's roster of artists.
The partnership arrives in time for Knitting Factory's upcoming release of "Savor Flamenco," the newest album from French rumba flamenca group Gipsy Kings.
In a joint statement WEA senior VP of independent distribution and strategic development Ari Taitz and ADA president David Orleans noted the continued push for discovering new talent that will be fostered with the partnership.
"The team behind Partisan and Knitting Factory Records have a real skill for discovering new talent, and their roster of incredible music is testament to their great taste," Taitz and Orleans said. "We feel privileged to team up at such an exciting time and look forward to working alongside them as they continue to flourish."
"Partnering with ADA will be an enormous asset to us and our artists," Tim Putnam and Ian Wheeler, co-founders of Partisan, added. "Over the years, ADA has helped lots of independent labels, as well as many of our favorite acts, reach a wider fan base and build careers."
Partisan is home to a number of rock acts, including Deer Tick, Guards and Heartless Bastards, while Knitting Factory boasts a lineup including Fela Kuti.
ADA's past deals include a high-profile partnership with Macklemore & Ryan Lewis, helping distribute physical copies of the duo's No. 1 Billboard album, "The Heist."