Formerly affiliated with Sony BMG, New York-based Octone Records is shifting to the Universal Music Group and will be re-branded A&M/Octone. Octone is home to such acts as Maroon 5 and Flyleaf.

Octone was formed in 2000 by J Records/RCA Music Group senior VP of A&R/marketing James Diener, and its releases were distributed by Sony BMG. Octone successes had the option of being upstreamed into J Records/RCA Music Group as part of an exclusive artist-development co-venture between the companies. With the formation of A&M/Octone, the latter is said to be acquiring Sony BMG's interest in the joint-venture, OctJay.

Diener will now serve as CEO/president of A&M/Octone. The new label's first release will be the follow-up to Maroon 5's debut album, "Songs About Jane," which has sold 4.3 million units in the United States to date, according to Nielsen SoundScan. A release date has not yet been announced.

Current A&M roster artists will remain within the Interscope Geffen A&M family marketed under the established A&M name. The A&M/Octone brand will be home to new signings and Octone's current roster. Previous A&M president Ron Fair was named chairman of Geffen Records last year.

"A&M is one of the jewels in our family of labels, which has thrived under the leadership of Ron Fair," said Jimmy Iovine, chairman of Interscope Geffen A&M Records, in a statement. "Ever since he became chairman of Geffen Records, I have been thinking about the next chapter for A&M. Once I got to know James Diener, and recognized his accomplishments with Octone, I saw the opportunity to marry these two imprints in order to create a new exciting company, in the tradition established by Herb Alpert and Jerry Moss."

Diener is expected to bring his senior executive team to the new imprint. David Boxenbaum will remain as GM, and Ben Berkman will serve as executive VP/head of promotion. Other staff appointments are expected for the near future.

A UMG spokesperson declined to comment, and Diener could not be reached for comment. A spokesperson for Sony BMG could not be reached by deadline.