When his hard rock band Silverstein was still in its infancy, singer Shane Told had a chance to take the easy way out. Just after the turn of the century, the suburban Toronto musician had been offered a gig to play bass in Avril Lavigne's backing band.

Silverstein lacked a label, and hadn't even recorded an album, but Told turned down the job. He instead recommended his friend, Charles Moniz, who had played drums in hardcore band Grade, which had been signed to Chicago independent label Victory Records.

"I said they should give him a call," Told says. "He has touring experience, and he looks punk rock, if that's what they were going for. So he started playing bass with Avril, and then he called Victory for us and got them to listen to our demo."

For the details on the band's upcoming third album, "Arrivals and Departures,"; Victory's innovative marketing strategies for the release; and if Told regrets not joining Arvil's band, click here.