New York-based indie concert promoter the Bowery Presents has tapped Patti Smith and her band to help launch the Sept. 4 opening of its newest venue, the Music Hall of Williamsburg.

The 550-capacity hall in Brooklyn, N.Y., will occupy the former space of Northsix in the Williamsburg neighborhood. The re-designed layout will feature three levels and a lower-level lounge, along with state-of-the-art sound, lighting, broadcasting and recording systems. The venue will also have the capability to be used for Internet, TV and radio broadcasts.

Josh Moore, who previously worked at AEG Live's Nokia Theatre Times Square, will serve as talent buyer for the new venue.

Tickets for Smith's opening night concert go on sale June 23 for $35. Additional shows will be announced in early July via the hall's Web site.

The Music Hall of Williamsburg will be The Bowery Presents' first music venue in Brooklyn. With the opening of the new venue, the company will further expand its presence New York. "We'll have an outreach in both boroughs now," Jay Belin, a talent buyer with the Bowery Presents, tells Billboard.biz. "It's kind of going to be the Bowery Ballroom of the east. It's going to have that same kind of feel."

For the past 15 years, the Bowery Presents has booked and promoted concerts at such New York venues as the Mercury Lounge, Bowery Ballroom and Webster Hall for acts including Arcade Fire, the White Stripes, Bloc Party, Sonic Youth Bright Eyes, Interpol, John Mayer, Modest Mouse and the Shins, to name a few.

The company also has plans to open a larger-sized in Manhattan this October.