Taco Bell on Thursday launched it's third annual contest to find the next big indie band.

A group of 100 bands will be winnowed down to three winners who will receive $500 in Taco Bell money, have their band name and Web site printed on sauce packets at the restaurant chain, and a song produced by a producer of their choice. The winning three songs, which will be announced on Nov. 18, could end up in advertising for the Irvine, Calif. based company, a subsidiary of Yum! Brands.

"Once we get the three winning bands, we'll ask them 'Who do you want to work with?' Then we'll say 'Here are our marketing ideas, what do you think,'" said Will Bortz, spokesman for Taco Bell. "The song could potentially be in Taco Bell advertising. It could be in radio, TV, or some other kind of ad."

The 100 bands have one song being streamed with a link to iTunes, a bio, tour dates on Taco Bell's site for the contest, feedthebeat.com. The bands are a mix of up and coming as well as more well known groups such as Cobra Starship, Hit The Lights, Senses Fail, The Academy Is...

Asked why Taco Bell was targeting indie rockers, Bortz said, "Alt rock indexes high with our demo. If we're doing it in a way where they can see bands they know as well as up and coming bands, it gives a brand affinity to Taco Bell."