Philly.com, the Web site of the Philadelphia Daily News and Philadelphia Inquirer, has launched a new, local music site called phrequency.com, according to Philadelphia Media Holdings, which own both papers.

"The site is dedicated to the local Philadelphia music scene and combines reviews, videos, artist profiles, event listings, music downloads and user comments for a comprehensive user experience," a release stated. "Phrequency’s goal is to bring the virtual and physical worlds of music together by allowing users to learn about artists, watch and hear the latest local music to make their own opinions and then find out when shows are scheduled so they can attend."

It can be found at phrequency.com.

The site is similar to other local music newspaper Web pages, such as SignonSanDiego.com's Amplify SD, which is on the Web site of the San Diego Union-Tribune.

“Phrequency.com is another ‘first’ for our company, and is one more way in which we are providing increased access to new information for our readers,” Philadelphia Media Holdings CEO Brian P. Tierney said in a statement. “Innovative ideas such as this new website are what continue to distinguish us as a leader and make us the number one source for local news and information in the region.”

Added Philly.com president Eric Grilly: “Phrequency is truly a dynamic step forward for philly.com motivated by the desire to fill the need for a comprehensive go-to music site in the Philadelphia market. Fans of all types of music will be able to learn more about the artists they already love and discover new bands that they will also enjoy.”

The new site boasts "more than 3,000 bands, eight genres of music with content updated daily, original reviews and video, and the ability for bands to create their own profiles at no cost. If a viewer chooses, they can also subscribe to the mailing lists of bands that they select so they will be updated on all the latest band news and announcements."

The site is targeting some 3.5 million people between the ages of 18-49, and also features "in-depth articles and interviews with local bands as well as the ability to listen and download new music on the site," the release stated.

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