National Geographic Society has launched a record label, Nat Geo Music, through its music division of the same name. The label will record, release and promote modern music from around the globe from a variety of artists and genres. It will be headed by Nat Geo Music GM Mat Whittington, who will report to National Geographic Entertainment president David Beal.

The label will be distributed through INGrooves in the US, Shock Records in Australia & New Zealand, ADA Global in Europe, Japan, the Middle East, and other territories in Asia and Africa, AND Napadogan Music in Canada.

Nat Geo Music, the music division, recently signed with the Kobalt Music Group to globally represent and provide full-service publishing administration for Nat Geo's library of more than 16,000 original music clues.

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