Razor & Tie artist Mathias Anderle and Go Entertainment’s Kicking Daisies will be the centerpieces of a new Bazooka campaign focused on the Baby Bottle Pop candy brand.

The campaign kicks off this month with national TV ads starring the 16-year-old singer songwriter Anderle and the launch of a revamped BabyBottlePop.com.

This new campaign follows similar Bazooka promotions that have featured Jonas Brothers and Clique Girlz campaigns.

“We are always looking for fun, innovative and high-profile ways to develop our new artists and expand their fan base,” said Alyson Shapero, senior VP marketing and sales at Razor & Tie.

The Baby Bottle Pops will roll out at retail throughout the spring and will contain unique codes that will allow access to free downloads from Anderle and Kicking Daisies, and backstage areas of BabyBottlePop.com. The site will also feature avatars, online music venues for users to explore, and exclusive content from the artists like images and video.

“This is a company that really knows its consumer, and we’re glad that they are working with us to bring Kicking Daisies to a broader audience,” Brian Murphy, president of Go said.

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