Billboard is very excited for today's official launch of Billboard Pro, a subscription-based service for developing and independent artists, as well as the managers, labels, promoters and other entrepreneurs who support them.
Billboard Pro (http://pro.billboard.com), which has been in beta since January, offers personalized analytics that track online and social network activity, airplay, sales and other audience metrics that indicate success in today's music industry. Billboard Pro's tailored editorial, including artist-focused how-to's, case studies and industry profiles, inform our members about the rapidly evolving music marketplace, its key players, and the issues facing emerging artists.
Beyond analytics and editorial, Billboard Pro connects its members to the power of the Billboard brand. Members can receive exposure to thousands of industry insiders and over 8 million passionate consumers through Billboard's suite of websites, callouts in the widely read Billboard Bulletin, and may have their music selected for a weekly Billboard Pro playlist on Billboard.com. Members will also have opportunities to perform and participate at Billboard events and conferences throughout the year-beginning with last week's Billboard Pro showcase at SXSW, and Billboard's current Battle of the Bands competition connected to the Billboard Music Awards in May.
As part of Billboard's Dreamseekers initiative focusing on the careers of developing artists, the launch of Pro follows the January debut of Billboard Uncharted, a weekly ranking of emerging artists who have yet to appear on a major Billboard chart. Uncharted ranks artists by Heat Score-a formula incorporating streamed plays, page views and fans according to MySpace Music as well as sources tracked by aggregator Next Big Sound, including YouTube, Facebook, Twitter, and Last.fm, among others. Billboard Pro members can track their Heat Score and the metrics that drive it, but membership is not required to qualify for the chart.
Artists, or anyone who works with artists, can sign up for a four-week free trial of Billboard Pro today. Users must have a MySpace Music page so that Billboard Pro can start generating metrics on an artist's personal dashboard. Learn more about the new toolset from Billboard Pro's Product Tour video (watch it above) and FAQ, and join this exciting new community for the new music business.