The American Association of Independent Music (A2IM) annonuced that the launch of the first-ever American Association of Independent Music Libera Awards, or the "Libbies," this June 21. The award show will be the first of its kind to honor independent labels and musicians as voted on by independent labels and musicians.
The show will be the crown jewel of A2IM's Indie Week 2012, which will be celebrating the organization's seventh anniversary with a conference and a series of events the weekend of June 19-21. The invite-only event will be held at Le Poisson Rouge in New York City.
"This is our chance to celebrate the risk-takers of the music industry -- the independent labels -- and the amazing people we all work with every day, from music supervisors to designers," said Portia Sabin, President of label Kill Rock Stars and A2IM board member, in a statement. "We want to honor the people who do great work with independent artists, as well as our artists themselves. This is an exciting time for the independent community and we look forward to marking it with the A2IM Libera Awards ceremony."
The Libbies will decorate indies in a number of categories geared towards celebrating the innovative and entrepreneurial spirit that is required to be successful in the industry, including Road Warrior of the Year for the artist who worked hardest on the touring circuit; the Indie Light Bulb Award for the most innovative marketing campaign; and Indie Label of the Year. Nominees will be selected by a secret industry panel, and each member of A2IM will be allowed to vote on a winner.
Previously, the National Association of Independent Music Distributors (NAIRD) produced the NAIRD Awards, which became the Indie Awards after the organization was renamed the Association For Independent Music. AFIM disbanded in 2004, and A2IM opened its doors the following year.