WARNER MUSIC U.K.

MAX LOUSADA

CEO, Warner Music U.K.; Chairman, Atlantic Records U.K.

When Christian Tattersfield stepped down from the top spot at Warner Music U.K. last fall, Max Lousada was the obvious first choice as successor. Chairman of Atlantic Records U.K. since 2004, Lousada has enjoyed huge domestic and international success through breakout home-grown acts Ed Sheeran, Plan B, Rudimental, Birdy, Rumer, Paolo Nutini and James Blunt, as well as overseeing U.K. campaigns for Atlantic’s international roster. Now CEO at Warner ­Music’s U.K. arm, his remit has grown to include labels Rhino, Reprise, Roadrunner, Nonesuch, 679, Warner Music Entertainment, Warner Bros. Records and the newly acquired Parlophone, which was integrated into the company last year. “Bringing the Parlophone label into Warner Music U.K. was a huge milestone for us, which went way beyond simply adding another front-line label,” says Lousada, who also oversees British operations for Alternative Distribution Alliance and Warner Music Artist and Label Services. “We re-engineered the entire U.K. company, retaining the brightest talent from both organizations and creating a culture based on best practices,” Lousada says. “The U.K. is fertile ground for artists that can connect with fans everywhere. Being the best at artist development remains our core mission.” —Richard Smirke

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