TIME 4 FUN

FERNANDO ALTERIO

CEO

Fernando Alterio runs Time 4 Fun, the leading Brazilian concert promoter in an exploding South American concert market. T4F was the fourth-highest-grossing promoter in the world in 2013, according to Billboard Boxscore, reporting grosses of more than $176 million and attendance of more than 2.4 million from 900-plus shows. T4F has received the top independent promoter (international) honor at the Billboard Touring Awards four of the last five years. Under Alterio, TF4 presented some massive concerts in 2013, none bigger than Black Sabbath and Megadeth at Campo de Marte in São Paulo, which grossed more than $7 million from attendance of 67,770. T4F also promoted the two metal bands in Rio de Janeiro ($3.2 million), Porto Alegre ($3.1 million) and Belo Horizonte ($1.6 million) during a huge October run. Another winner for T4F was Justin Bieber in Rio and São Paulo, grossing a combined $5.7 million. Festivals like Villa Mix and Planeta Terra, both in São Paulo, generated a combined gross of nearly $5 million. In the festival realm, the company now partners with U.S. independent promoters William Morris Endeavor and C3 Presents, along with Perry Farrell, on Lollapalooza Brazil, set for March in São Paulo. “They have been great partners on Lolla,” C3 partner Charlie Walker says. “Fernando and [T4F director of concerts] Alex Faria really understand what we want the show to be, and how to execute on that plan.” —Ray Waddell