Chairman/CEO, CIE Corporacion Interamericana de Entretenimiento


General director, Ocesa-CIE

As head of Mexico’s biggest live entertainment company, Alejandro Soberon Kuri leads a company that also has holdings in Colombia and Central America, and trades on the Mexican stock exchange. CIE’s holdings include Ocesa (of which Televisa owns 40%), Mexico and Latin America’s biggest concert promoter. Last year, the company presented 589 shows in Mexico alone—two-thirds more than the 365 produced in 2012—which were seen by 3.4 million people. Ocesa-CIE placed third on Billboard’s Top 25 Promoters year-end list with 3,486 shows, 7.4 million tickets sold and a total gross of $226,340,244. The company ranked behind only Live Nation and AEG Live. Top shows included a Sasha, Benny & Erik reunion tour, Red Hot Chili Peppers and the 14th annual Vive Latino Festival. Key to Ocesa’s operation and booking is general director George Gonzalez and talent and negotiation director Guillermo Parra, who have seen ticket sales grow steadily year to year. New developments for 2014 include the launch of Electric Daisy in Mexico in partnership with Amnesiac and an expanded Vive Latino that will feature four days of music, up from three in 2013, and performances by Nine Inch Nails and Arcade Fire.—Leila Cobo