i-Motion, the long-established German dance event promoter founded in 1994, has been acquired by Robert Sillerman's SFX Entertainment for $16 million in cash and $5 million in stock. The acquisition was already known to be in the works as early as this summer, when SFX was still planning the IPO it held in early October.

Acquires...

i-Motion operates eight festivals in Germany, Poland and Belarus. Most notable among them would be Nature One, begun in 1995, which draws about 65,000 to a converted missile base in Frankfurt. Second is the semi-historic Mayday festival, one of the oldest dance music festivals in Germany and which draws around 25,000 to the city of Dortmund. i-Motion's Ruhr-In-Love event draws about 45,000 to Olga Park in Oberhausen.

i-Motion lists 20 media partners, including MTV and Radio1LIVE, and 23 brand sponsors, including Coca-Cola and Philip Morris, on its website. It also says to have 20 full-time and 10 freelance employees.

As Sillerman points out, the purchase gives SFX entree into Europe's largest economy, and one of its most dance-associated as well. “i-Motion is a key strategic acquisition for us, as it sits at the helm of dance music in Europe’s biggest country and is a portal to the fast-growing EMC markets of Continental Europe,” said Sillerman in a statement.

Oliver Vordemvenne, CEO of i-Motion, said in a statement that they "are excited to join forces with SFX. It is rewarding to see the electronic music scene develop as it has. After almost 20 years as a part of the scene, it is the logical next step and is a great opportunity for our company. The electronic music culture has always been ahead of the curve, and to combine it with the digital world is a smart move into the future."