Mushroom Group’s Matt Gudinski Launches Purifier App

Want all your music feeds and artist updates in the one place? There’s an app for that. And it’s called Purifier.

The brainchild of Mushroom Group executive director Matt Gudinski, Purifier has launched as a free product in Apple’s App Store.

Under the tagline “let music find you,” the product gathers content from more than 20,000 music destinations. It has the feel of a music-rich reader, one which can not only pull-in RSS feeds but pools updates from musicians’ Twitter accounts and blogs.

The Melbourne-based exec previewed Purifier at the recent San Francisco MusicTech Summit. “You could say it’s a bit like an RSS reader on steroids,” Gudinski tells Billboard.biz. “I really felt there was nothing in the dedicated music space and in the music community, to allow like-minded music fans to interact and share similar content.”

The app release follows the social media platform’s full-service Website launch in recent weeks.

Versions of Purifier for Android and iPad will go live in late 2013, and plans are to develop such features as an intuitive streaming service, a social blogging service, and a comprehensive events guide.

Gudinski, the son of Mushroom Group chairman Michael Gudinski, was promoted earlier this year to reflect his prominent standing in the independent company. Matt’s label Illusive, part of the Mushroom Group, hit paydirt in recent years with its hip hop act Bliss N Eso, whose most recent albums “Circus in the Sky” topped the ARIA albums chart on its release in June.