YouTube and Swedish-based music creators’ rights organization STIM have finally hammered-out a European licensing arrangement.
Terms weren’t disclosed on the deal, which allows STIM rightsholders and affiliates to earn revenue when their music is played on YouTube across a “number of countries” in Europe, while internationals can earn from plays on YouTube in Sweden. Creators, composers and authors will take a cut from YouTube's ad revenue.
"From now on STIM's rights holders will benefit from a fair rate for the use of their creations in audiovisual and music videos in the YouTube service,” says STIM CEO Kenth Muldin in a statement. “Reaching an agreement with YouTube is a milestone that creates new opportunities for our rightsholders.”
Gudrun Schweppe, head of music publishing at YouTube in EMEA, says the arrangement “will foster the creation of Swedish content and enables music artists, composers and authors to receive payments for videos on YouTube."
Schweppe describes the deal as “a big win for the YouTube community, to whom listening to music and discovering new artists on YouTube is an important part of their online experience.”
YouTube has existing deals in place with various music creators’ rights organizations, including with PRS for Music in the U.K., BUMA Stemra in the Netherlands, SGAE in Spain, SIAE in Italy and SACEM in France.
Its been a busy year of deal-making for STIM. At MIDEM in January, STIM and Kobalt Music Group and announced a partnership to launch Kobalt STIM Aggregated Rights AB, to effectively create a one-stop shop to Kobalt’s European rights for digital music services. The division was unveiled as a newly formed subsidiary of STIM, launching March 1.
Later, STIM teamed with collecting societies PRS for Music (U.K.) and GEMA (Germany) to form a pan-European licensing hub that will combine the national repertoires of the organizations and promises to provide licensing services to other holders of multi-territorial European online rights, both publishers and societies.
The partnership between three of Europe’s biggest societies is intended to enable access to millions of works for download, subscription and streaming services and is slated for delivery sometime next year.
At launch, a spokesperson for STIM described the new hub’s combined repertoire available to license would be “amongst the largest of its kind in Europe.”