Australasian mechanical copyright society AMCOS has struck what it describes as a “ground-breaking” partnership with video advertising firm Boom Video -- Australia and New Zealand’s first YouTube partner network.
It's pitched as the first “blanket-style” licensing arrangement to include the publishing synchronization right for multiple copyright holders within a territory.
Channels appearing on the Boom network are now cleared to create new recordings of songs published by AMCOS members, the companies have jointly announced, in an arrangement that echoes existing deals struck between YouTube partner networks in the United States and individual record labels.
And there’s a financial win for the artist community. Musicians that are part of the Boom Network can now claim a share of advertising revenue from cover versions appearing on their channel – though split were not revealed. “For the first time, some of Australia’s most talented and popular online artists can now make money from covering songs by any artists from Justin Bieber to the Beach Boys – which will only encourage them to create and upload more videos,” comments Jamie Crick, client services director of Boom Video, in a statement.
Frank Rodi, online and mobile licensing manager for APRA AMCOS adds, “This landmark deal ensures songwriters, composers and music publishers are properly recompensed for the use of their musical works, while giving Boom Video artists – many of whom are generating hundreds of thousands of views each day – easy access to a vast repertoire of songs.”
Established in 2010, Boom Video works alongside YouTube, helping advertisers distribute and sponsor content.