PSY, WME Sign Exclusive Deal for Representation

Psy Backstage at the Billboard Music Awards 2013.


South Korean pop star PSY has signed exclusively with WME for representation in all markets outside of his home nation. He was previously represented by CAA.
According to a statement, the agency will work to “expand his musical endeavors” and “pursue opportunities across all entertainment platforms, including film, television, endorsements, books and digital media.”
PSY is managed by Scooter Braun Projects.

The artist’s viral phenomenon "Gangnam Style" recently turned a year old. It’s been some year. It's the most-viewed video ever on YouTube and was the first clip to surpass 1 billion views, currently standing at 1.74 billion. His follow-up, “Gentleman,” broke the record for most views in a single day with over 38 million hits over a 24-hour period; it’s now at more than 484 million views.  Last week, PSY’s official channel on YouTube became fifth on all of YouTube with more than 3 billion views.

There’s now mounting evidence to suggest that PSY’s enormous profile is impacting on K-Pop's popularity worldwide.