Universal Music Australia has launched a label services division.
The new operation, Caroline Label Services, is based is Melbourne under its GM Tim Janes and label manager George Dalziel, both former executives at Shock. Meanwhile, Caroline/Spunk national publicist Gabrielle Ryan is based in Sydney.
According to the company, Caroline’s been established to “provide a flexible solution to labels and artists,” noting physical distribution will be handled by Universal Music’s Australian affiliate.
George Ash, chairman of Universal Australasia, comments that the launch “marks the start of a great new independent label with a formidable heritage not only in independent music but also in market leading label services." He adds, “With incredible label partners and artists already joining I am sure Tim and his team will build an exceptional and musically diverse new home for creativity.”
Initial partner labels in Caroline Australia include Spunk, Popfrenzy, Dine Alone, Cooking Vinyl, Resist and Spinefarm, while its release program includes She and Him’s “Volume 3” (Spunk) and forthcoming albums in May, Laura Marling’s “Once I Was An Eagle” (Virgin) and City and Colour’s “The Hurry and The Harm” (Dine Alone).
Janes, who had served as GM of Universal’s Co-Operative Music Australia, noted, “We are thrilled to be kicking off with such a great clutch of labels and are really excited about the future of Caroline. For us it’s about providing the best possible services to artists and labels. We feel there’s a huge opportunity to offer flexible deals to potential partners, but with the ability to opt-in to services that Australia’s leading major label in UMA can offer”.
Plans are to tie-in global release rollouts through a tie-in to the Caroline offices in North America and Europe.