Regional Mexican singer Roberto Tapia will be the third and final musician coach for Telemundo's upcoming singing competition "La Voz Kids," Billboard.biz has learned.
"The strength and relevance of Roberto Tapia in the Regional Mexican music genre is an essential element for the show," said Daniel Cubillo, VP of content development, non-scripted, at Telemundo Media. "Roberto represents an energy boost coming from the most active audience in the country."
Tapia, born in San Diego but raised in Culiacán, in the Mexican state of Sinaloa, got his first No. 1 on Billboard's Top Latin Albums chart last August with his 11th album, "El Muchacho." Although previously known for writing narcocorridos, Tapia is now known for writing inspirational music with positive messages. "El Muchacho" was also No. 1 on Billboard's Regional Mexican Albums chart.
"La Voz Kids," which will begin airing this Spring, will also feature two soon-to-be announced hosts.
As with "The Voice," contestants will compete in "blind auditions" followed by battle rounds and live shows. The winner will receive a recording contract with Universal Music and a scholarship.
"La Voz Kids" will be the first Spanish-language version of the "The Voice" franchise to air in the U.S. Already, "La Voz Mexico," "La Voz Argentina" and "La Voz Colombia" have been successful in Latin America.