PledgeMusic Expands Australasia Operations

Direct-to-fan funding platform PledgeMusic is ramping up its activities Down Under with the appointment of Scot Crawford as GM for the Australian and New Zealand territories.

Crawford joins from independent music company Shock Entertainment, where he most recently served as executive GM, having risen from GM media and marketing in November 2011.

Crawford’s “experience and reputation attracted us, and will attract the artist's and business opportunities that continue to legitimize PledgeMusic as the world's leading platform for artists and labels wanting to engage directly with their fans,” comments Jayce Varden, PledgeMusic founding partner and COO in a statement. Crawford’s role also will “include label integrations, fulfillment solutions, and key artist development,” adds Varden, to whom Crawford reports.

PledgeMusic has made recent inroads into Australia. Late last year, the company struck an arrangement which sees it become a retail and fundraising channel for independent music firm Inertia’s artists.

More recently, PledgeMusic teamed with Sony Music Entertainment Australia, RCA Records, Bring Me The Horizon and Raw Power Management to launch a novel direct-to-fan pre-sale campaign for the rockers' fourth studio album, “Sempiternal,” due April 26.

From February 15, Bring Me The Horizon are offering an exclusive window for their Australian fans to pre-order the album and other rarities directly from their Website. The arrangement marks the first time PledgeMusic has worked with a band and major label to offer a direct-to-fan pre-sale campaign via the artist’s own site.

The fan-funding service also teamed with the Save Live Australia’s Music (SLAM) campaign on its “Fighting Funds” project.