The British Phonographic Industry is to repeat and expand its British Music Week promotion in Germany this April, broadening its reach from its Berlin base into two other German cities.

The inaugural BMW took place in Berlin May 19-26 2006. Its aim was to focus consumer attention on British music and increase the U.K.'s share of the English-language music market in Germany.

The 2006 event saw 40 up-and-coming U.K. acts play 18 shows to a total audience of 8,000 in venues across Berlin. The BPI's partners in the event included local promoter Karrera Club and public broadcaster Radio Eins. The acts involved included: Razorlight (Mercury/Universal); Belle & Sebastian (Rough Trade); the Rifles (Sony Red Ink); Sons & Daughters (Domino); the Feeling (Island/Universal) and Boy Kill Boy (Mercury/Universal).

This year's event will take in events in Hamburg and Cologne. According to the BPI, the expansion has come in response to demand from British and German labels. The four major labels and several U.K. independents, including Sanctuary Records and Domino Records, will showcase acts during the week.

London-based BPI director of communications and development Steve Redmond said in a statement today (Jan. 25): "Germany is the largest European market for U.K. record sales and is a natural partner for this kind of event. The German industry has spoken and they want a truly national event that brings the best new U.K. bands to the most exciting music cities in Germany."

Karrera Klub and Radio Eins are again partnering with the BPI in organizing the event. BMW is also being supported by the British Council and the British Embassy, Intro Magazine, music retail chain Saturn, concert promoters FKP Scorpio (Hamburg) and Peter Rieger Concerts (Cologne) plus Berlin-based ticketing agency Trinity Concerts.

The BPI says that, according to Nielsen Music Control monitored airplay data, U.K. acts received more than 435,000 plays on German radio in 2006, reaching a combined audience of 320 million. Robbie Williams (57,402 plays), James Blunt (41,594) and the Sugababes (40,274) were the most played British acts.