Key players in Britain's live music business have agreed to establish a ticket exchange mechanism as part of a new set of measures aimed at clamping-down on ticket scalping.

Other efforts include the creation of a "shop-a-tout" hotline, and a pledge to finalise terms and conditions for tickets which are "fair both to the consumer and the event organizer."

The controls were accepted during a gathering this week in London of prominent promoters, box offices and Internet auction sites. Mean Fiddler Music Group, SJM Concerts, eBay and Clear Channel Entertainment were among the companies which attended the fourth "ticket touting" summit at the U.K. government's Department for Culture, Media and Sport in London.

The British government has supported the instructions. "I welcome the significant progress of the industry in pursuit of protecting the fans. The measures it has put in place will improve the ticketing market place," comments culture secretary Tessa Jowell in a statement.

On behalf of the government, Jowell also promised "to investigate whether there is a case for putting in place a system to protect events of national importance such as the Ashes (cricket tournament) and the Concert for Diana - from the grasp of touts."

Summit attendees are expected to meet with government ministers before the end of 2007 to give a progress report.