Icelandic music industry veteran Anna Hildur has been appointed as the inaugural director of the recently-created Music Export Iceland, has learned.

The former journalist and artist manager will split her time between London and Reykjavik, while also representing the Scandinavian country at international music events such as Popkomm and Midem.

"Our main focus will be to support artists with export potential, those which are export ready and those who are already known abroad," says Hildur, who will give up her positions as PR for Reykjavik's Airwaves festival and U.K. manager for the Sugarcubes-owned Smekklysa label.

Music Export Iceland will have an annual budget of IKr 17.5 million ($258,000), with IKr 10 million ($147,000) coming from government ministries, IKr5 from private bank Landsbanki and the remainder from Icelandic rights holders' association Unison.