London-based Warner Music International has handed responsibility for all its operations in continental Europe to John Reid, its vice chairman of music, content and marketing, as company veteran Gero Caccia prepares to exit.

WMI announced today (Feb. 23) that Reid has added the title of president, Warner Music continental Europe to his existing role with immediate effect. He takes over the management of the European companies from WMI vice chairman/COO Caccia, who is leaving the company, according to a WMI statement, "in order to pursue new opportunities." A WMI spokesman says Caccia will remain with the company "until May, to ensure a smooth handover.'

The move comes only four months after WMI promoted Caccia and Reid to their joint vice-chairmen roles in a restructuring that created the company's "office of the chairman," consisting of the two execs plus WMI chairman/CEO Patrick Vien.

The heads of all WMI's continental European affiliates now report to Reid. He will also add European digital development to his new remit, and retains responsibility for WMI's recently-launched video content production/acquisition arm Warner Music Entertainment.

Reid continues to report to Vien, as do the presidents of WM Asia Pacific, WM Latin America, WM Canada and WM U.K. plus WMI's heads of finance, legal, business affairs, human resources and corporate communications.

In the WMI statement, Vien said Reid's track record "makes him a perfect fit for the position." He added: "[Reid] has helped to orchestrate international campaigns behind global smash hits as well as being a fervent champion of our most exciting local acts. He has worked hard to make digital communications an integral part of the marketing function and has built an incredibly dynamic and innovative team."

Vien also thanked Caccia for his "extraordinary contribution to the success of Warner Music."

Irish-born Reid began his music industry career in 1983 as an artist manager. Prior to joining Warner Music in 2000 as managing director of the U.K.-based WEA London division, he had been president of Island Def Jam Records in the United States.

Italian Caccia had been with Warner since 1985, initially as financial director of Warner Music Italy. He became managing director of that company, then president of Warner Music Southern Europe, before becoming WMI executive VP in 2002.

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