Simon Heller is to take the position of GM, music DVD and audio-visual formats at Universal Music U.K.

Heller will join Universal Music U.K. on March 5 from Warner Vision U.K., where he worked for eight years as GM. He previously held senior marketing roles at First Independent Films and MGM/UA Home Video.

Reporting in his new role to commercial director Brian Rose, Heller's key responsibility will be the further development of Universal's music DVD business, which grew 19.1% year-on-year in 2006, according to the company.

In addition, Heller will be responsible for Universal Music U.K.'s strategy on new audio-visual formats.