London-based independent label XL Recordings and parent The Beggars Banquet Group will launch a new online broadcasting platform on upstart Internet TV service Joost, which is due to launch in the first half of 2007.

XL and Beggars will have their own Web TV channels on Joost, through which the labels will screen full-screen and full-length artist videos and long-form artist documentaries and concerts.

"Joost is a very exciting concept and we have been very impressed with the beta trials so far," comments Simon Wheeler, head of digital at the Beggars Banquet Group, in a statement.

"XL Recordings and our other labels produce consistently high quality audio visual content which is very suitable for this kind of environment and the ability to broadcast our own programming via a high quality platform such as this has great appeal," Wheeler adds.

The news comes on the heels of Viacom's announcement in February that it will provide programming from its MTV Networks, BET Networks and Paramount Pictures divisions on the online distribution platform.