V2 has called for a truce between its fellow independent label Ministry of Sound and Europe's trade bodies.

In a statement issued this afternoon, the London-based indie today urged the independent community to show a united front, and described MoS' recent berating of AIM and Impala as "a total distraction" which fails to "recognize that the war is actually being lost on all sides."

The letter was issued on behalf of V2 Music Group CEO Tony Harlow and V2 U.K. managing director David Steele. In it, the executives state, "We constantly claim to be a 'grown up' business and yet this needless squabble seems to reflect our inability to accept that these rules are bigger than us and bind us like any other business."

It adds, "The fight for Impala (and therefore AIM) has never been a zero sum game, it has always been about the creation of the fairest playing field possible. This may not end up being totally fair, but at least it must be better than what we face in the year 2007 without any remedies and with two monoliths dominating the business."

V2's letter is a response to MoS which, over the last fortnight, has turned up the heat on AIM and its European counterpart Impala through three publicly-issued statements; MoS has accused the associations of constitutional failings and called for sackings, as part of a string of demands.

MoS' war of words was ignited by Impala's agreement with Warner Music Group, through which the Brussels-based association has vowed to support a WMG bid proposal for EMI Group.

In protest, MoS and Gut subsequently resigned from AIM, which is a member of Impala.

A hastily convened "emergency" board meeting of AIM members took place Feb. 28, during which the details of the WMG-Impala agreement were disclosed for scrutiny. The dance label's representative in that meeting, MoS Music Group managing director Lohan Presencer, refused to sign a non-disclosure agreement and left the session without perusing the confidential terms of agreement.

V2's letter continues, "To disagree with an offer is no sin, to fail to hear it is pure folly. As such, those who chose to refuse to sign a non-disclosure and hear the peace terms, deserve no sympathy. They have chosen their own position as outsiders throwing stones, but they have ceded their right to input constructively."

It concludes, "We need redress now or to avoid mixing metaphors, the Barbarians will be at the gates. For this, the independent sector needs to show its strength and be united in accepting that being consulted, even with constraints, is far better than being routinely ignored which is the reality of the three previous merger efforts."

The WMG-Impala deal was again on the agenda at the trade body's regularly monthly meeting this Tuesday. But members were not able to ratify the agreement. The topic will be covered at regular board meetings, according to an AIM spokesman.