MTV's annual Europe Music Awards is coming back to Germany. This year's music gala will be held Nov. 1 at the OlympiaHalle Arena in the Bavarian capital, Munich.

It will be the third time MTV's glittery ceremony has been held in Germany -- Europe's most-populous country -- following the inaugural 1994 MTV EMAs in Berlin, and the 2001 version in Frankfurt.

Sony Ericsson will extend its two-year alliance with this year's party which, according to MTV EMAs executive producer Richard Godfrey, will introduce "many new elements" and build on last year's multi-screen experience. Godfrey is also senior VP content and music, MTV Networks International.

In a statement issued this morning, Munich's Lord Mayor Christian Ude pledged that the city will be "an enthusiastic host" for the occasion.

"This event offers the city a tremendous opportunity to share its youthful vigour and vibrancy with the world," he comments. "I relish the prospect of this superlative musical event - an event that is so highly regarded, especially by youngsters and young adults around the globe."

The multi-purpose OlympiaHalle venue was constructed in the early 1970s to host the gymnastics and handball competitions at the 1972 Olympics Games. In the coming months, Beyonce, Pearl Jam and Aerosmith are among the frontline artists booked to perform at the arena.