Philippe Ascoli has returned to Virgin Music France.

Ascoli has been appointed managing director of Virgin France, succeeding Laurent Chapeau, who has been upped to VP of international marketing for Continental Europe, parent company EMI Group said today.

Ascoli will continue to serve as president of Source etc, the joint-venture label with EMI Music France. Since establishing source etc in September 2005, Ascoli has signed a string of rising new artists such as Rose, Herman Dune and Naast.

He reports in both roles to Jean-Francois Cecillon, president of EMI Music France and chairman and CEO of EMI Music International.

"Philippe's track record as a label head and an A&R executive speak for themselves," Cecillon comments in a statement. "The creativity and focus that he will bring to Virgin France will be important in ensuring the continued success of the repertoire stream."

Ascoli began his music industry career in 1989 at Polydor France, where he signed MC Solaar. In 1992, he was promoted to head of A&R for Virgin France. Three years later, he founded Source France, where he signed artists including Air, Phoenix and Saian Supa Crew.

After relocating to Britain in the late 1990s to launch Source U.K., Ascoli served as A&R for Virgin U.K. and later as managing director of Virgin U.K. During his three-year stint helming Virgin U.K. -- from January 200 -- he oversaw such artists as Kelis, the Thrills, the Kooks and Jamie T, and the Relentless joint venture.

"I am so happy to be coming back to the label that has meant so much to me throughout my career," added Ascoli, "and to work with a talented group of artists and team. I want to thank JF for giving me this fantastic opportunity."