EMI Records and Atlantic Records U.K. are opening up new digital channels for their artists through mobile media service ShoZu.

The record companies have struck separate European content pacts with San Francisco-based ShoZu, which will allow artists to post photos and video clips on the go.

Through the agreements, EMI and Atlantic artists equipped with ShoZu-powered handsets can almost instantly transfer visual content to their Web site or other online destinations.

Participating EMI artists include Air Traffic, Gisli and The Aliens, while
Welsh post-hardcore band Funeral For A Friend step forward as the first Atlantic contributor.

"We are continuously looking at new ways to empower our artists to deliver interesting and insightful content to their fans," comments Eric Winbolt, Digital Media Manager of EMI Records, in a statement.

Through the arrangement, adds Atlantic digital manager Jack Melhuish, "we can make it easy and fun for our artists to embrace the power of social networking sites and other Web 2.0 technologies and offer fans unique and exciting content."

ShoZu, which won the "most innovative category" at the 3GSM Awards in February, currently supports content from more than 155 mobile handsets. The company has European affiliates in London, Paris and Rome.