Alex Okosi has been appointed to the new role of senior VP & managing director of MTV Networks Africa.

Okosi will now be responsible for all aspects of MTV Networks Africa's business operations, including growing MTV Networks International's brands in key territories and launching radio, mobile and online offerings. Currently, MTV Networks Africa has six music and kids' TV channels across the MTV, VH1 and Nickelodeon brands.

Nigerian-born Okosi joined MTV in 1998. Prior to his promotion, he occupied the position of VP & GM, MTV Networks Africa, which he took up to oversee the launch of MTV base's African arm early in 2005. According to MTV Networks International, the latter is now the most widely distributed music and youth channel in the region, reaching an estimated 50 million households in sub-Saharan Africa via its 24-hour satellite pay-TV channel and terrestrial TV blocks.

During his tenure, Okosi and his team have increased the percentage of African music content on MTV base from 25% at launch to the 40% it currently enjoys, according to MTV.

The inclusion of an MTV Europe Music Awards Best African Act Awards has also been introduced during his watch and Okosi has championed the creation of programming blocks on MTV base (UK), MTV2 USA and MTV Italia, in an effort to give African musicians access to new audiences and markets in the U.S., U.K. and Europe.

A statement from MTV Networks International said Okosi's promotion "recognizes his substantial contribution to creating and growing MTV's multimedia entertainment portfolio in sub-Saharan Africa."

Alex Ferrari, MTVNI's chief operating officer, added, "Alex's knowledge and insights into the African marketplace are critical to ensuring MTV Networks' ongoing growth in the continent, and he continues to prove that he has what it takes to drive our success in the region."