The U.K. music industry's fourth trade mission to Japan will take place July 30-Aug. 3.

The move is part of labels body BPI's ambitions to make greater inroads in Japan, the world's second-biggest recorded music market.

The trade mission stems from a partnership with the U.K. government's U.K. Trade and Investment unit, with assistance from the British Embassy in Tokyo.

Domestic repertoire rules in Japan, accounting for roughly 75% of the country's ¥420 billion ($3.5 billion) recorded music market, according to figures reported in the IFPI's 2007 Recording Industry in Numbers publication.

However, the BPI is confident that U.K. music can make inroads.
"There's little doubt that U.K. music is thriving creatively and that there is a strong overseas demand for it," says BPI international manager Matt Glover in a statement.

"However, doing effective business in Japan requires not only detailed understanding of a very unique and complex music market, but also empathy for the culture and the long process of relationship building."

The British delegation includes Last.fm, London Calling, Revolver Music and Warp Records.

Attendees of the trade mission will take part in networking sessions, presentations and meetings.

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