Arvato mobile has extended its agreement with EMI Music to make available full track videos to pan-European arvato mobile customers for the first time.

The deal means Arvato-powered services at operators, ISPS and media companies can download EMI artist music videos for mobile phones and PCs, as well as videotones, artist wallpapers, realtones, ringback tones and full-track downloads.

EMI artists including Lily Allen, Corinne Bailey Rae, Norah Jones and Kylie Minogue will feature.

"This deal enables us not only to continue to offer EMI's great artists via our distribution network, but also to open up new commercial areas in a creative way," says Bernhard Ribbrock, CEO of arvato mobile.

"We thank EMI for the great trust placed in us, permitting us to market its artists on a cross-product basis, and are looking forward to a continued exciting collaboration."

Arvato mobile and EMI first inked a license arrangement in 2004.

A subsidiary of German media giant Bertelsmann, Arvato mobile provides its clients digital entertainment content and interactive solutions. It is present in more than 75 countries.