Media investment firm Ingenious has invested £500,000 ($1 million) from its two music venture capital trusts into the new album by girl group Sirens.

Ingenious is backing the U.K. three-piece's sophomore set "La La Land" in a joint venture with indie label Kitchenware Records, which is based in Newcastle.

Kitchenware's roster also includes Editors, whose comeback album opened recently at No. 1 on the U.K. albums chart.

Sirens are aiming to reach beyond the club audience of their debut set, "Control Freaks," with influences ranging from hip-hop to rap-rock.

"La La Land" was written and recorded in Los Angeles with producers Wayne Rodrigues (Natasha Bedingfield), Justin Trugman (Eminem, Janet Jackson) and DeeKay (Lemar, Misteeq). The album will be mixed by Dave Pensado, who has previously worked with Christina Aguilera and Black Eyed Peas. A taster track from the album, "E-A-S-Y," is being made available on iTunes.

"Sirens represent the best of modern British music and are exactly the kind of band which Ingenious is looking to support," comments Duncan Reid, commercial director of Ingenious, in a statement. "They make great music; have a strong, supportive relationship with Kitchenware and have considerable commercial potential."

Ingenious was founded in 1998 by Patrick McKenna, former head of the media and entertainment group at Deloitte and Touche and chairman and CEO of the Really Useful Group.

The London-based firm is a specialist media investment and advisory business with operating subsidiaries handling asset management, consulting, corporate finance, investments, securities and ventures.