Bettina Krings has been appointed marketing for director Warner Music Germany in Hamburg. Krings was marketing manager pop for Warner Music Germany.

In her new, immediately-effective role, Krings is responsible for the complete product-management and print-promotion for the music major.

She reports to Michael Brycz, newly-appointed GM of Warner Music Central Europe.

“Her know-how in digital marketing is extremely important for us," comments Bernd Dopp, chairman and CEO Warner Music Central and Eastern Europe.

Krings joined Warner as product manager pop in 2000, and was promoted in 2004 to head of pop marketing.