Last.fm, the music recommendation site and social network, is moving into live performances with a Sept. 11 fundraising concert for the Spitz venue, which is having to re-locate from its East London location.
Mercury Music Prize nominated British electronic act Hot Chip will DJ at the event. Five new U.K. bands, including Lost Penguin and Turbowolf, will perform on the night.
Last.fm is planning a number of events in London to showcase up-and-coming acts who will be supporting more established artists. The gigs are designed to bring exposure to the bands rising up the Last.fm hype chart, which shows the most played tracks by the site's users.
"We can see which bands are starting to build a buzz way before the mainstream," said Last.fm co-founder Martin Stiksel in a statement. "So we thought - why not get these artists on stage and give them some exposure in the real world, not just on the site? We're taking the hype chart to the people."
Stiksel and his Last.fm co-founder Felix Miller previously staged gigs at the Spitz venue several years ago.
As previously reported, Last.fm was sold to CBS Corp. in May for $280 million. Last.fm, which was founded in 2002, says it has more than 20 million registered users.