Warner Music Korea announced today (Sept. 4) the purchase of Seoul-based label Vitamin Entertainment, effective immediately.

Vitamin, whose roster includes domestic acts such as Cho Kyu Chan and Rumblefish, pop group MC the Max and WAX, was founded in 2006 by veteran South Korean music executive P.R. Wang. He will continue in the post of president and will report to Hong Kong-based Warner Music Asia executive VP Calvin Wong.

Under the terms of the deal, Vitamin will assume responsibility for marketing Warner’s international acts in South Korea.

Warner says its purchase of Vitamin will further strengthen its position in the South Korean market following its establishment of WS Entertainment last year as a joint venture with leading South Korean telecom operator SK Telecom. WS Entertainment, which specializes in digital delivery of content, will continue to handle Warner Music Korea domestic acts other than those signed to Vitamin.

"P.R. Wang's track record is incredibly impressive,” said Warner Music Asia Pacific president Lachie Rutherford in a statement. “He and [WS Entertainment managing director] Philip Oh are among of the most experienced, creative and talented executives we could wish for, and to have them leading our efforts in Korea ensures that Warner Music will to continue to be a pioneer in this vibrant market."

Commented Wang in a statement: "I am very happy and excited to be joining Warner Music. I believe that new technology and the spirit of innovation here in Korea will help us to generate exciting ideas and create new business models that will benefit our artists and our company. I am confident that with the team we have in Korea, and with strong support from regional and international Warner Music colleagues, we move closer to achieving our ambition of being the leader in both domestic and international repertoire."

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