Apple Inc. will launch its hugely-anticipated iPhone Nov. 9 in the United Kingdom through an exclusive deal with wireless carrier O2.

The device will be sold exclusively in Britain through Apple's retail and online stores, via O2, and The Carphone Warehouse's retail and online businesses. The handset will be available in an 8GB model for £269 ($540), and will be compatible with Macs and PCs.

"We're thrilled to be partnering with O2 to offer our revolutionary iPhone to U.K customers," commented Apple CEO Steve Jobs in a statement issued this morning. "U.S. iPhone customer satisfaction is off the charts, and we can't wait to let U.K. customers get their hands on it and learn what they think of it."

Apple boasted one million sales of its iPhone device within 74 days of its June 29 debut in the United State through a wireless tie-up with AT&T.

Today's announcement is a further indication of O2's desire to establish its brand within the music community. The telecoms giant is the headline sponsor for London's O2 Arena, and the company also sponsors the annual Wireless Festival in the capital's Hyde Park.

"Our strategy at O2 is to bring our customers the best products and experiences," said O2 U.K. CEO Matthew Key in the statement. "The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we're thrilled to have it exclusively for O2 customers in the U.K."

Questions? Comments? Let us know: @billboardbiz

Print